The US presedential elections are done and dusted. The hue and cry is finally over and to the amazement of millions, its Donald Trump who has the last laugh. But amidst such criticism and mockery, how exactly did he rise to such popularity?
A recent article by ‘Entrepreneur’ examined the social media marketing campaigns between the two candidates and, Trump is won the war. He has more than 10 million Twitter followers, close to 5 million in Facebook fans, and 2,100,000 followers on his Instagram. And we all know how often Mr. Trump tweets. Just scroll down your news feed on Facebook and what will you see? Trump’s face. According to hashtags.org, the #trump tag in the last 24 hours had been used almost a million times. Who needs to pay for advertising with all this free publicity?
Here is Hillary Clinton’s famous advertisement
When it comes to SEO, Trump once again aced it. According to data from SEO analysis websites SEMRush and Moz, people searched for Trump 7,480,000 times on Google each month in the last 12 months. His organic search traffic is 1.5 million searches and his website domain authority stands at a 71. Those are numbers any SEO specialist would dream of having for a client.
It’s obvious – the old campaign methods are either dying or just not affective anymore. More and more, millennials are turning to their social media accounts instead of their local newspaper to get the headlines of the day. And as we’ve said before, if you don’t have any social media, you’re going to be left out in the cold. Just one tweet with the proper hashtag can reach more people than a television ad that probably cost hundreds of thousands of dollars to even broadcast during the Summer Games.
Just as this wild election is teaching us, it’s time for a change. The old establishment is fading in the background. In order to stay ahead, you have to follow the trends. And right now, social media is your best way of reaching a wider audience.